On the 14th September 2011, I finally got to meet two amazing Innovation Guru’s Kjell Nordstrom & Chris Barez-Brown. I had read publications and watched you-tube footage of both of them, but […]
The overall feeling of doom and gloom in a time when life expectancy is long and life is safer than ever highlights a paradox. Kjell Nordstrom explains that this underlying uneasiness prevalent among the population is all part of something that he has labelled as “Liquid Fear”, an ever‐present fear without an identifiable root cause. So how have we got to this situation? Kjell says the answer is simple: There are two major forces that have transformed our lives today: Globalisation and Information Technology.
“Companies need to create emotional innovation in order to create moods that attract and addict customers”